Every song is a musical story. When we read a story, we don't want a timeline of events. We want an unfolding narrative with scene setting, emotional dynamics, and exciting twists in the journey. In music, this is the Art of Arranging (video).
Ray & Kate :)
PS: To learn how to arrange a whole song, plus every other step of the music making process, sign up for Apprenticeship #1 (online course).